Visit Novato

Helping Visit Novato turn authentic voices into amplified tourism success

Visit Novato, the city’s official tourism program, wanted to attract more visitors and boost hotel stays by showcasing the city’s boutique hotels, craft breweries, family-friendly activities, and outdoor adventures. Kiosk helped them create their first influencer marketing campaign that combined authentic storytelling with paid amplification, reaching new audiences and turning curiosity into measurable engagement.

While Visit Novato had existing social and paid media programs, their content lacked the authentic, word-of-mouth appeal that motivates travelers. The brand needed to reach beyond its followers with relatable stories that inspire people to actually visit.

Dots Connected

Insight

Travel inspiration works best when it comes from people who have experienced it firsthand. By partnering with Bay Area creators whose audiences were already seeking new adventures, Visit Novato could present the city as a “hidden gem” in a way that felt organic and shareable.

Kiosk developed a targeted influencer campaign:

  1. Creator Selection
    Three Bay Area travel creators whose followers seek new adventures.
  2. Curated Experiences
    Personalized itineraries highlighting hotels, breweries, dining, and outdoor activities.
  3. Content Production
    Instagram Reels, TikToks, and Stories reviewed for brand alignment with usage rights secured.
  4. Paid Amplification
    Content promoted through paid media to extend reach and drive measurable growth.

Results

Traveler-generated stories resonate more than polished ads.

The campaign showed that authentic, traveler-generated content can have far more impact than traditional, polished advertising. When visitors or creators share genuine experiences — highlighting boutique hotels, craft breweries, outdoor adventures, and family-friendly activities — it resonates with audiences in a way that feels real and relatable. Combining this authentic storytelling with strategic paid amplification ensured that Visit Novato reached new audiences effectively, driving engagement and growing social communities while making the city feel like an accessible, must-visit destination.

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Instagram
follower growth

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TikTok
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