Visit Novato

Inspiring travelers through firsthand stories for Visit Novato

Visit Novato, the city’s official tourism program, had already proven that authentic storytelling moves people. After a successful first influencer campaign, they wanted to build on that momentum by inspiring new travelers to discover what makes Novato a destination worth visiting.

To reach more visitors and drive meaningful engagement, Kiosk developed an influencer marketing campaign that paired creator-led storytelling with paid amplification across Meta and TikTok. The goal was simple but ambitious: use relatable, experience-led content to bring new audiences into Visit Novato’s growing social community and inspire them to explore the destination for themselves.

Dots Connected

Insight

The most effective creator campaigns aren’t always driven by the biggest audience — they’re driven by the most authentic stories. By partnering with a diverse mix of creators and amplifying their firsthand experiences, Visit Novato could showcase different ways to experience the city while learning which stories were most likely to inspire action.

Kiosk developed a targeted influencer campaign:

Creator Selection
Four creators representing different travel styles, audiences, and perspectives.
Curated Experiences
Personalized Novato experiences designed to give each creator an authentic story to share.
Content Production
Creator-led videos and Stories, developed for social media, reviewed for brand alignment, and secured with usage rights.
Paid Amplification
Content promoted across Meta and TikTok to extend reach and drive measurable engagement and traffic.

Results

Authentic creator stories turn destination awareness into action.

This campaign showed that creator-led travel content can do more than introduce audiences to a destination. By combining authentic firsthand experiences with strategic paid amplification, Visit Novato reached more than 205,000 people across Meta and TikTok while generating over 12,000 link clicks. Working with a diverse mix of creators meant no two stories were the same. Each voice drove engagement, traffic, and audience growth in its own way, and together, they made Novato feel like a destination that had something for everyone.

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Meta and TikTok Impressions

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Link Clicks

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