From ESSENCE: “Ken Ruggiero, CEO of Ascent, told ESSENCE that the way families think about college is shifting. ‘Beyond demographics, students and families are approaching higher education with more discernment, weighing financial cost against likely career outcomes. This doesn’t mean college has lost its value; rather, it reflects a growing insistence that the investment deliver meaningful returns.’ That ‘meaningful return’ is where many families feel lost. Financial aid letters are notoriously confusing. Private loan terms are often buried in fine print. And many schools still don’t clearly show how graduates are actually doing in the job market. When families have access to honest, transparent information — from scholarship opportunities to realistic salary data — they can make more informed decisions.”



