From Inside Higher Education: “Platforms like ChatGPT are making it easier for users to ask complex questions and receive synthesized, conversational answers. … In 2025, this shift will make traditional SEO strategies less effective, forcing institutions to reimagine their digital presence. … To prepare for students using AI tools outside of your site to learn about your school or incorporate generative AI search into your own site, there are critical to-dos for your website content teams to make your content as relevant, up-to-date and engaging as possible. … Institutions that prioritize creating unique, authoritative content—such as faculty research profiles or interactive student success stories—will gain an edge in this new search landscape.”
