Tuition Assistance – What Students Want and What Institutions Can Do

From Encoura: “According to the Eduventures Adult Prospect Survey™, nearly a third of adult prospects have access to employee education benefits. Less than half of these, however, actually use them, suggesting a widespread disconnect between wanting them and using them…Given the increasingly competitive market for adult and graduate students, many institutions have tried to tap into these companies’ workforces…But this is easier said than done. This challenge has directly led to the rise of B2B education benefits intermediaries like Guild, InStride, and EdAssist that streamline the process for companies, connecting their employees with a catalog of (mostly online) non-degree, bachelor’s, and master’s degree offerings. But the opportunity to partner with a B2B intermediary has slowed, especially since these companies tend to prefer institutional partners with large online catalogs.”