Marketing Strategy

We connect the dots between strategy and storytelling.

Our marketing strategy always starts with research — aka human insights. By grounding our work in a deep understanding of real people, we bring bold ideas to life and help our clients build lasting, meaningful connections with their audience.

Market and 
customer insights

We’re not afraid to ask questions. It’s how we show clients we’re listening — and how we show your audience they’re truly heard. From there, we turn insights into a clear picture of your customers’ journey in the market.

Marketing strategy and planning

We’re experts at spotting trends, uncovering patterns, and making connections. We provide you everything you need to understand your market, your competitors, and the best course of action to hit your goals.

Market segmentation and targeting

We’re big believers in personal touches, especially when it comes to your marketing strategy. After segmenting your market, we align your brand with the right audiences and tailor your marketing to what moves them.

Positioning and analysis

We discover where you stand in the market — and, more importantly, how you can stand out. To guide your strategic decisions, we look at competitors, customers, and trends and identify the most impactful opportunities.

Marketing funnel optimization

We make your goals our goals. From the first impression to the final touchpoint, we optimize every stage of the customer journey to create meaningful experiences and drive results.

Lead generation strategy

We capture leads by capturing hearts. We’ll choose authentic engagement over cold outreach any day, using a people-first approach to help you build genuine, lasting connections with your audience.

MarTech stack auditing

We help you get the most out of your MarTech investments by partnering with leading technology providers. After assessing your current platforms and processes — and understanding how they work together — we recommend actions and solutions that move your marketing goals forward.

Competitive analysis

We take a deep dive into your competitors, what drives their success, and where they fall short. By analyzing their strengths and weaknesses, we identify ways your business can make the greatest impact.

Website auditing

We do a full evaluation of your website, from SEO performance to user experience. Our team of experts then provides actionable recommendations tailored to your unique marketing goals.

Accessibility auditing

We want to inspire confidence in every visitor to your site. Using the best practices in the Americans with Disabilities Act (ADA) as our guide, we manually review your site to identify accessibility issues that scanners often miss.

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Inspired by people.

Guided by strategy.

View our work ->
Homeward Bound of Marin

Building a new digital home for Homeward Bound of Marin

Homeward Bound is close to our hearts. For their 50th anniversary, we gave their website the accessibility refresh it deserves.

Explore our work ->
Expak Logistics

Delivering greater visibility in a crowded logistics market

To drive more organic traffic to the Expak Logistics website, we gave their web presence the tactical SEO makeover needed to show up first in organic search more frequently.

Explore our work ->

Kiosk was able to develop and execute a marketing plan to ensure our online MBA program launched successfully. There were a lot of moving parts, from creative to tracking. Kiosk orchestrated them impressively and effectively.

Lisa J. Abendroth, PH.D.

Associate Dean, Graduate Program Innovation, University of St. Thomas

Leading the way in

marketing strategy.