Perfumania is one of America’s largest fragrance retailers, operating over one hundred retail stores offering authentic, designer fragrances at discount prices.
While Perfumania is a go-to destination for in-the-know fragrance fans, their social channels sat dormant throughout 2021. Given that their target audience lives on social media, they urgently needed a comprehensive approach to revitalizing their underutilized social presence.
Kiosk developed an organic social media content strategy, starting with a comprehensive competitive analysis. We developed a consistent voice and visual identity that the brand had previously lacked. And with a content calendar in place, we introduced platform features that had previously gone unused, like Instagram stories, polls and Q&As to engage and learn from our audience.
Now posting with a regular cadence and a set strategy, we started spotlighting Perfumania’s highly knowledgeable sales associates as their own in-store influencers. This created buzz in-house, and ensured that our content was relatable to the brand’s community of fans, who take their scent collections seriously. We planned our in-store influencer’s content around promotions and new collection launches to ensure their marketing messages were united with in-store signage across their 100+ stores.
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Avg. Engagement Rate
Facebook, Instagram & TikTok
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Total Engagements
Facebook, Instagram & TikTok
Kiosk brought a breath of fresh air to our social media strategy at Perfumania. Their creativity, attention to detail, and genuine passion for our brand made every interaction positive and productive. Working with Kiosk felt like having an extension of our own team.
