Perfumania

Kiosk developed an organic social media content strategy, starting with a comprehensive competitive analysis. We developed a consistent voice and visual identity that the brand had previously lacked. And with a content calendar in place, we introduced platform features that had previously gone unused, like Instagram stories, polls and Q&As to engage and learn from our audience.

Now posting with a regular cadence and a set strategy, we started spotlighting Perfumania’s highly knowledgeable sales associates as their own in-store influencers. This created buzz in-house, and ensured that our content was relatable to the brand’s community of fans, who take their scent collections seriously. We planned our in-store influencer’s content around promotions and new collection launches to ensure their marketing messages were united with in-store signage across their 100+ stores.