As one of the nation’s top public graduate business schools, UVA Darden punches above its weight compared with private institutions in the M7. Known for its rigorous academic program, the school prides itself on pushing students to explore every angle.
Simply put, Darden cannot outspend private business schools. Yet despite having a leaner marketing budget, it has built an enviable brand and robust program offering. Competing in display advertising, however, proved challenging against institutions with significantly larger budgets. Recognizing that its longtime demand-side platform (DSP) was underperforming, Kiosk helped Darden make a change.
