From Inside Higher Ed: “An EAB survey of 2,330 parents has found that they have become more important to students in deciding where to go to college and that they are more likely than in the past to want direct communication from colleges. Students (in a separate survey) named parents as among their top five sources of information 48 percent of the time, compared to 37 percent in 2020 and 34 percent in 2019. What do parents want? Seventy-five percent of them want direct communication from colleges, up from 71 percent in 2020.”
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