From The Chronicle of Higher Education: “Today’s high schoolers are asking AI chatbots to compare financial-aid packages or relying solely on AI-powered search summaries to uncover the best direct-admit business program within 50 miles — and increasingly trusting the AI-generated answers without clicking through to college websites … Colleges must keep their websites updated with current information that’s structured around student questions, not institutional priorities … Updating content on third-party profiles on platforms like College Board, Niche, and U.S. News & World Report, which AI tools frequently pull from, is also important. ‘We have to be considering not what we want to say first, but what is the student going to be asking first,’ Turcio (Assistant vice president for enrollment and marketing at Siena University) says.”
View the full article from The Chronicle of Higher Education.
