Cal Lutheran empowers students to discover their passion and their purpose. Rooted in collaboration and equity, the university prepares graduates with the confidence, skills, and perspective to make a positive impact in their careers and communities.
Over the years partnering with Kiosk, Cal Lutheran has faced the core challenge of building awareness and driving enrollment in a highly competitive higher education market. As a small, private nonprofit, it competes with larger public and private institutions that have greater visibility and bigger marketing budgets.
To continue growing its undergraduate and graduate programs, Cal Lutheran needed to amplify brand awareness, strengthen word-of-mouth marketing among applicants, and guide prospective students through its funnel more effectively.
