Discovery Senior Living

Connecting Discovery Senior Living with the next generation of seniors

With more than 47,000 units and three decades of experience, Discovery Senior Living has earned its reputation as a leading provider of senior housing and care communities. Committed to excellence and innovation, it expanded its brand with “Experiential Living,” a new offering built around modern, resident-centered programs and experiences for today’s active senior lifestyle.

Already an established industry leader, Discovery Senior Living faced a new challenge: reaching the next generation of seniors. To stand out in a highly competitive market, Kiosk helped evolve the brand story and differentiate the resident experience.

Strategy & Execution

Our strategy was rooted in a coordinated, data-driven marketing approach as innovative and ambitious as Discovery Senior Living itself. To boost brand visibility, we leveraged highly targeted media within key geographic markets. Through thoughtful media sourcing and strategic ad placements in high-impact local publications, we established a consistent presence for Discovery Senior Living in each target market.

Results

Targeted ads reach the right seniors in the right communities.

Discovery Senior Living expanded its brand awareness among a new demographic of seniors. By building a consistent presence in local publications across each market, we amplified the brand story and reinforced the value proposition with this key audience.

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