Expak Logistics is a 3PL provider in a logistics industry that’s in the midst of an ongoing technical transformation. With an asset-light business model, they’re well placed to support businesses looking for modern, cost-effective supply chain solutions.
For B2B suppliers to explore opportunities with Expak, they have to find them first. To drive more organic traffic to the Expak Logistics website, we gave their web presence the tactical SEO makeover needed to show up first in organic search more frequently.
Starting with 17 non-brand keywords in Google’s top 10 results, we undertook a comprehensive redesign of the information architecture on Expak’s website, incorporating URL restructuring, SEO optimization, fresh visual design and a range of newly developed content and blog posts focused on key industry verticals.
At time of writing, Expak has over 45 keywords in Google’s top 20 search results, including 26 in the top 10, and 11 in Google’s coveted top 3 positions. Organic contact form conversions increased 275%, and conversion rate improved by 59% — all of which helps deliver a considerably higher conversion rate than Expak’s original website.
