From Times Higher Education: “Knowledge exchange requires capturing your audience’s attention. Given that humans are hard-wired to enjoy stories, adapting your content as a story can bring it alive. We are 22 times more likely to remember information if it is presented in a story, according to reports. The learning is often subliminal, with audiences typically believing it was information they already knew and denying it was acquired from a story. … This is crucial because impact case studies as much as publications now determine how universities are rated in terms of the effects of their research on the world.”
